Forbes is integrating Civil’s software into its own content management system (CMS). From the beginning of 2019, journalists will be able to upload data to the Civil network while posting it to the Forbes website at the same time.
The 100-year-old international business media giant, Forbes, who traditionally covers CEOs, futures markets, and up-and-coming startups, announced that it has partnered with Civil, the Blockchain based journalism platform, becoming the first major media company to experiment with publishing content on a Blockchain platform. This is a huge step for Civil because Forbes reaches more than 120 million globally through its main and local outlets.
Forbes is the first to begin experimenting with publishing content to the Civil platform. The arrangement with Civil exposes Forbes to the advantages of Blockchain. Forbes will better understand how publishing content on the blockchain can increase trust with audiences. Blockchain content will allow Forbes to assess emerging opportunities that can potentially unlock new forms of audience engagement and drive additional revenue streams.
Salah Zalatimo, Senior Vice President of Product & Technology at Forbes cites their efforts to relentlessly focus on rapid experimentation and implementation to determine what’s in the best interest of their audience. Forbes is always trying to anticipate what can happen in the future.
Both media brands, Forbes and Civil believe passionately in the power of journalism
“Together we can provide audiences with a level of unprecedented transparency around our content. We’ll also be able to expand the reach of our writers and identify new revenue channels over time.” he says.
“Civil’s mission is to power sustainable journalism throughout the world, and Forbes’ commitment to regularly publish content on our platform is a major milestone for our approach,” said Matthew Iles, CEO at Civil. “We look forward to working with Forbes as we connect with a broader audience interested in new, more direct ways to discover, share and support ethical journalism.”
Beginning In the first quarter of next year, the agreement entails Forbes publishing metadata from their select articles to the blockchain. Civil is where the information will be permanently archived and impossible to be altered by any third party. The new process will initially apply only to cryptocurrency related articles.
Forbes may begin committing metadata from all of its articles to Civil’s decentralized network if all goes well with the experiment. Publishing the metadata is a great move because it will certainly establish Forbes identity and credibility. The expert nature of participating sources will benefit as well. What will happen is the articles on Forbes.com will signal the content being inscribed into the blockchain with a Civil badge.
Furthermore, it will indicate the article is published in accordance with Civil’s journalistic values, as detailed in the Civil Constitution. The act of publishing Forbes metadata on Civil also serves as the starting point for potential licensing and syndication technologies in the future.
An effort to explore new methods of reader engagement, Forbes will extend decentralized solutions to its vast contributors’ network. Through the use of smart contracts, Forbes authors can upload their articles to Forbes’ CMS and then share them on other platforms, such as LinkedIn and Medium.